A Deep Dive Into the Allures of Jacquemus: The Never Ending Vacation
Redefining and Capturing Global Fashion Trends
In the ever-evolving realm of fashion, only a couple of brands have managed to snatch the global spotlight, and Jacquemus is undoubtedly one to be strutting at the front of the pack. Founded by the ever-so-talented French visionary Simon Porte Jacquemus, this brand has rapidly become a sensation amongst, not only the fashion elite but also new generations who can’t seem to get enough of their iconic minimalistic designs and ingenious marketing magic! Through each of their collections, Jacquemus has whisked us away on several fashion adventures that blend a delightful mix of playful and sophisticated charm. Remember the 2020 staggering lavender field runway held for the brand’s 10th anniversary? The Lavender Dream of Spring 2020 was pure bliss, turning all of our fairytale dreams into reality and leaving us craving even more enchanting experiences.
Photo via Jacquemus
The Brand at a Glance: Reaching Global Runways
As a true prodigy, Jacquemus founded his namesake brand at just 19 years old in 2009. Inspired by the region’s natural beauty and laid-back lifestyle, he masterfully created a mix of rustic simplicity and modern elegance. With its debut collection, “La Piscine” (The Swimming Pool), in just a blink of an eye, people were craving for more with its playful silhouettes and natural feminity, wrapped in sophisticated sensibility.
Jacquemus has joyfully stayed true to his roots, fueled by endless childhood inspirations. Every memory and breathtaking landscape from his hometown brings a new taste of life into his creations, making each piece a vibrant celebration of his heritage. In the world of Jacquemus, every piece tells an engaging story, every design is a playful dance between the past and the present, and every collection is a personal invite to embrace the magic of effortless style.
Photo via Jacquemus
15 Years of Jacquemus!: ‘La Casa’ Runway Show
Many celebrities like Dua Lipa, models like Imaan Hammam, fashion designers, and critics gathered atop the astonishing beauty of Villa Malaparte in Capri for the latest Jacquemus runway show ‘La Casa’. Talk about going big or going home! That must have been what the designer thought when choosing the perfect location for the brand’s 15th-anniversary runway spectacle. See, Casa Malaparte is already seen as a work of art itself, with its neverending blue ocean water and rich greenery surrounding the area. This made the choosing of Casa Malaparte an even more of a genius move! Due to its natural beauty, it perfectly complemented Jacquemus’ walking art, creating a seamless blend of stunning scenery and eye-gawking fashion.
It successfully introduced a new vision for minimalist fashion by incorporating a palette of various lively colours; making it clear that regardless of the palette’s vibrancy, it can still be considered minimalist. Some of the most notable colours were earthy tones, vibrant blues, and vivid whites, all of which aligned beautifully with Casa Malaparte’s rich scenery.
Known for his extravagant runways and collections, Jacquemus outdid himself this year like no other. Famous K-Pop idol, Blackpink’s Jennie Kim was a highly awaited special guest who made her runway debut. The singer graced the runway in a timeless black dress, paired with a vibrant blue clutch that added a striking pop of colour. Her look was completed with strappy black and white, zebra-print heels, while her sleek hair and minimal makeup accentuated the elegance of the sleeveless, backless design. The overall effect was a sophisticated yet modern ensemble that perfectly illustrated grace and contemporary style.
Fashion Through Innovation and Influence
Known for their trendsetting techniques, Jacquemus runs a dynamic narrative that engages over 6 million dedicated, fashion-craving followers who seek updates or are simply in need of inspiration. Whether you’re set to go off on a couple of dream-like vacations or planning a fabulous birthday dinner, there is simply no need to stress! Jacquemus’ collections’ got you covered with an array of stylish options that will make you stand out and shine. Be prepared to dive into a world of fashion charm where no matter the piece or design, it is sure to offer you the perfect answer to your styling needs! Hence why the brand is well known to work perfectly alongside the ever-ambitious millennial and Gen Z generations that are known for their constant desire for fantasy getaways and trendy clothes.
The Anticipating Future and Growth of Jacquemus.
With its combination of creativity and commercial triumph, Jacquemus has already left quite a significant mark on the fashion industry. As a pioneer in minimalist but expressive fashion, the brand has inspired new-coming designers to welcome boldness and uniqueness in their creations. The influence Jacquemus holds extends above old and upcoming trends. It shapes a new and distinct era of fashion where authenticity becomes a prominent role. Considering how much Jacquemus has already done in the past years, it would be no surprise to watch how the brand continues to grow and shape even further the fashion world, setting new sets of standards with craftsmanship and artistic relevance.
Photo via @dualipa
