Bella Hadid X Swarovski - The New Collection
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Introducing a new generation icon as the face of Swarovski, Bella Hadid embodies the multifaceted crystals in the latest brand campaign. The versatile pieces are represented by six colors of crystals that exemplify a fresh visionary in the fashion industry.
Brought to life by creative director Giovanna Engelbert and photographers Mert Alas and Marcus Piggott, the series illuminates splendor and joyful glamour. Personalized crystals and dazzling accents are the new personifications that defy the traditional forms of fashion. Bella encapsulates the voice of Swarovski, carrying out the sporty to glamorous while maintaining her own personal style. This campaign celebrates six looks and each color theme takes after a hue of an individual crystal. “Bella Hadid sums up the individualistic and transformative attitude of a new global generation. She is a multifaceted character who evades the boxes of rules and conformity. She goes from sporty to glamorous while remaining the same girl – the same Bella – with confidence and authority. In that sense, she conveys the values of Swarovski to perfection. Today, crystals are a dynamic part of our everyday wardrobe: a way of accentuating your individual style in a way that can be as casual as it can be elaborate. Bella is the poster girl for this state of mind” – Giovanna Engelbert. (DesignerScene)
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Sporty Bella spotlights optimism and enlightenment in vibrant yellow. She embodies a spirit of energy and brightness. Bella Hadid wears Matrix earrings, Harmonia Millenia, Ortyx necklace.
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Sweet Bella is a vision in pink. The color is widely associated with femininity, but Bella’s empowering attitude creates a juxtaposition, denoting its effect. Bella hadid wears the Lucent hoop earrings, which are constructed in rings of octogonal crystals, Lucent ring, and Millenia necklace.
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Cool Bella centers the color of life and renewal, representing a refreshing perspective. Bella Hadid wears the Millenia bracelet and necklace in green, the Gema drop earrings, and the Lucent bangle bracelet.
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Bohemian Bella embodies serenity, tranquility, and placidity. The deep blue hue is reflected through effortless styling. Bella wears the Millenia bracelet along with the matching necklace, Lucent hoop earrings, and the Lucent cocktail ring.
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Sunshine Bella sparkles in polished metallics and unique stones, embracing the gleaming nature of the crystals. The light summer layers of the Matching Millenia necklace and the Numina ring is worn by Bella.
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Glam bella is the new age of mystique and drama, an evolution of the classic jewellery displayed. Bella wears the White Millenia necklace and the family of the Harmonia necklaces and bracelets.
“I was very familiar with Swarovski already. It really is such a timeless and iconic brand. I love the new collections and what the brand has been doing, especially these past two years under the creative vision of Giovanna, and I really see Swarovski as the contemporary jewellery brand of the future. Jewellery is about expression and celebrating individuality – Swarovski celebrates all people and the idea of modern glamour, and I love that”