Dewy, Hydrating, and Glowy: Rare Beauty
COURTESY OF RARE BEAUTY
It seems like nowadays the beauty market is saturated with celebrity brands: Rhode, Fenty, Goop. But one brand in particular has been making waves in the beauty industry, and that brand is Rare Beauty, founded by Selena Gomez. Rare Beauty is all over TikTok and Instagram with rave reviews from all kinds of influencers. The products are amazing, but so is the message behind the brand.
Selena Gomez seemingly grew up in a makeup chair having people try and change her features as a child star. The makeup would age her and alter her appearance, which caused insecurities about the way she looked. So the singer and actress created her own beauty brand to help people embrace their natural features and use makeup products to enhance them. Rare beauty is all about helping people feel comfortable and confident in their own skin. Instead of creating more unrealistic and unattainable beauty trends, Selena Gomez makes her beauty brand and makeup products accessible to anyone who wants to enhance their look.
COURTESY OF RARE BEAUTY ON INSTAGRAM
Along with Rare Beauty, Selena Gomez launched the Rare Impact Fund, which aims to support people getting the mental health resources they need. Gomez has been a mental health advocate for years and has shared her own experiences with mental health issues. Someone with her influence and fame that is open and honest about her struggles with mental health is so powerful and helps to destigmatize those topics. So many people struggle with mental health and often don’t know where to turn to get help. The Rare Impact Fund is helping to change that. Selena Gomez has created a great brand with a phenomenal mission.
COURTESY OF RARE BEAUTY
Rare Beauty is such a positive, feel-good brand, and of course the actual makeup products make you feel good too. You honestly can’t go on social media without seeing some influencer using the Rare Beauty liquid blush. The blush is one of their bestsellers, and if you’ve had the chance to try it, you know why that is. The lightweight formula is super pigmented and gives you the ultimate glowy, sunkissed look. The blush also has a unique botanical formula of gardenia, lotus, and white water lily to soothe and calm the skin. Another amazing product they have is their Positive Light Tinted Moisturizer with SPF, which gives you the perfect no-makeup makeup look. The whitecast-free formula seamlessly blends into your skin for a natural, hydrated, and dewy finish.
COURTESY OF RARE BEAUTY
If you can’t get enough of the glow and want to achieve that glazed donut look, the liquid luminizer should be your secret weapon. The buildable liquid highlighter will look good on any type of skin, and is of course another one of Rare Beauty’s bestsellers. Rare Beauty also has some amazing dewy lip balms. The With Gratitude Dewy Lip Balm has a range of the sweetest pinks and neutral tones that will honestly look good on anyone. If you want fuller looking, hydrated lips with a pop of sheer color, this lip balm will be your go-to.
This month, Selena Gomez has been traveling the world on a press tour for the latest Rare Beauty launch. The Kind Words Matte Lipstick and Liner are a buttery lip set that come in pinky-neutral shades. On the press tour, Selena Gomez has been serving up some amazing beauty and fashion looks with the help of her stylist Kate Young.
Rare Beauty has a bright future ahead of itself. The brand is only a couple years old and has made great strides in the beauty industry with its clean, glowy products. I cannot wait to see what else Selena Gomez and Rare Beauty has in store for us. You can definitely count me as one of the brand’s biggest fans.