Is There a Secret Formula Content Creators Follow?

How do I become a top-tier content creator?

Content creation process take many different forms, mainly it’s done in a very organic way which in returns gains organic traffic which lands on the target audience. It all depends on the type of marketing goals and marketing trends each creator builds. Creative content is a form of visual communication where it helps and persuades viewers to look at a certain business in the marketplace. Right now video content creators is the best content strategy. Photos no longer have the desired effect as we’ve moved to video and auditory content as our preferred choice. Although cracking the code on which content marketing strategy is the key to content creation success is a little tricky.

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We can talk about how a right format should be outlined along with a content creation calendar, use of promoted content as well as checking trend on search engines to layout a successful content creator plan. There even are content creator organizations that offer insights to brands and content creators on how to creatively and successfully deliver a social media marketing campaign. They might focus on identifying buyer personas so that social media posts can reach the desired audience by understanding what they like, what they need, what they desire and how to be approached. These content creation services provided by “experts” surely understand that a brand should generate awareness through different platforms including blog post, short form videos, email marketing and social ads. But as an active user and participant of the social media consumption world I believe that it takes something more than a perfect strategy.

Personality.

Why do people become content creators?

Let’s be honest we all at some point have dreamt about becoming overnight influencer marketing stars. Just like the D’ Amelio’s on TikTok or streamers in YouTube. Ordinary people that start creating content that captivate the eyes of a few and seemingly overnight drive more traffic than any major brand. How does this massive success occur? What makes them different? Is it their high quality content? Or are they using the right tools to create such compelling content?

I believe it’s a mixture of everything. Social media platforms are a space where everyone can shine, to different degrees but nonetheless every day the multiple channels available allow for more successful content creators. An essential part is an effective digital marketing strategy, however there are different approaches to create the best strategy for you.

It also depends on the type of business, goals or intentions one has when uploading their content ideas. For example, I see how most of us are driven towards content creators who create content that is real, fun, raw and relatable. I have absolutely no idea why so many of us spend hours at a time watching some girl or guy do their makeup while they tell us about their failed love life’s. Maybe it speaks to our need for some truth behind the fake lives we’ve endured to portray and watch for so many years prior. Obviously we shouldn’t believe anything we see online but there is something comforting about knowing that so many others are experiencing the same feelings, concerns and worries.

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It kind of became cool to be the opposite of perfect; an unapologetic mess. That is why content creators such as Alix Earle are fans favorites, her interactive content is based on narrating her college life. Now, I am going to contradict myself because while her content like so many others is more honest and feels more real it still portrays an aspirational life. Personality is not just about who we are but about our passions. Educational content also reigns as high quality content, it’s not just about beauty tips and “what I did in a day” content we crave. We also like conversations and relevant information, so creators that have current events platforms where their buyer persona is one interested in engaging in pertinent conversations and issues also see massive success in terms on audience reach.

This is when it is not necessary to create high quality content in the face of relevance and importance. Social media platforms are not just for selling but for genuine connection. Creators such as Drew Afualo and Barret Pall have created spaces where conversations surrounding gender violence, discrimination and abuse are being talked about. Most importantly they make activism popular as more people feel seen and understood in a world that shuts them off.

Choosing the Right Format

Content creation expertise is a science that changes daily as trends evolve and consumption patterns change. It’s like riding a wave, it is unpredictable and what wins at the end is not just getting to shore but riding the wave. Every content creator gains following and engagement because of different reasons, same reasons we choose who to follow and who to swipe up. A very tricky game as nothing is guaranteed except the fact that if you feel like you want to say something chances are someone wants to hear you so don’t be afraid, there are no content creation tips that work for everyone or a secret formula. It all starts with your own creative process and a lot of fails. Get to know your right format, explore how your ultimate goal reflects best when creating content.

Content creation tools such as utilizing SEO techniques such as Google Trends aid in understanding what type of content you can start creating that is appealing and people seem to be interested in. Specially when doing blog posts, social media captions, written entries or anything related to writing content creation we most keep in mind the importance of knowing the relevant keywords. As they are critical elements in perfecting any marketing strategy and eventually have a vertical business growth. This way your chosen format, wether your content is photo, video or blog posts, will have a bigger reach and engagement peak.

Promoting Content Creation

Also, it is important to highlight that content creators come in many shapes and forms, we talked about people who become spokespersons for their own personal brand but there are also creators who are themselves a creative agency. The different formats as to how content creators work depends on what strategy best suits the promotion of their work and creative worth.

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Have you heard about user generated content or UGC? I’m telling you this online world changes by the second. Now content creators are putting their creativity, passion and visionary skills to work and are making a profit. Instead of them becoming a face or a famous blogger they shoot content for brands or other content creators. I think it is absolutely brilliant, no one knows social media better than its users. So it makes so much sense that they become the creative eyes behind brands visions and goals.

Answer a Question

Ask yourself the most important question, why am I doing this? Once you’ve got your answer you literally have the beginning of your marketing strategy. Which can start by finding your online space, the area in which you are going to develop. As we just saw there is space for everyone. It is about knowing your intentions, goals and willingness to fail in order to find your own voice. It’s hard sometimes to keep going when the amount of effort put into content creation isn’t reflected in the views or likes. Do not take it as a sign to surrender but as an opportunity for improvement and as we saw there are many different areas of opportunity when it comes to content creation process.