Kim Kardashian Re-Enters the Beauty Industry with SKKN by Kim
COURTESY OF KIM KARDASHIAN
Kim Kardashian’s newly announced skin care line, SKKN, is built around a nine-step beauty regimen that mirrors her elaborate daily routine. The collection is an assemblage of high-end skin care, and a natural, elevated step in Kim’s minimalism. SKKN’s lineup consists of sustainable, vegan, and cruelty-free products that center on innovative formula is designed to revitalize sin. Designed to bridge the gap between the world’s most renowned dermatological experts and people at home seeking high-performance skincare, SKKN is grounded in sustainability, sleek, and minimalism with high quality and organic ingredients.
COURTESY OF KIM KARDASHIAN
“Combining Kim’s visionary approach with her knowledge from years of working with global skincare specialists and leading experts at Coty, each product was thoughtfully formulated to care for all skin types, tones, and textures at every stage of maturity. Through active ingredients and technical formulas, SKKN BY KIM offers clinically proven skincare solutions to support the skin’s natural abilities and revitalize the complexion.” NEW BEAUTY MAGAZINE
COURTESY OF SKKN
COURTESY OF SKKN
The inspiration and drive towards creating SKKN was to find a skincare routine and desire Kim’s own complexion. Struggling with psoriasis, an immune-mediated skin condition resulting in dry red patches on the face and body, SKKN has been collaborating with dermatologist and esthetician to provide a well balanced top-to-bottom routine. Being formulated to care for all skin types, tones, and textures at every stage of maturity, this collection consists of a gentle foaming cleanser, a vitamin C8 serum, and a nourishing night oil. Each product was created to be used together for a full routine, but can also be effective on its own or integrated with your own routine. SKKN highlights different workhouses within each product, like glycerin, of which the cleanser is said to have an "ultra dosage." The rosa centifolia flower is an antioxidant featured in the Hyaluronic Acid Serum. With this luxury and skincare line, products are priced a bit higher than the average skincare product. “It’s definitely more prestige, and in order to get the types of ingredients that I would not really miss out on, it was kind of a necessity,” she said in an interview with New York Times. “The products I was using that were comparable were way more expensive, not to compare anything. I tried to get the quality for the best price that we could, especially the vitamin C serum.” The packaging emulates stone in varying neutral shades but is made out of a lightweight plastic (acrylonitrile butadiene styrene to be exact. The neutral color schemed skincare line will launch June 21, 2022.