Louis Vuitton Showcases an Update on French Girl Style
Popular luxury brand Louis Vuitton showcased their new collection at the Musee d'Orsay that featured a Parisian cobblestone street set designed by Philippe Parreno and James Chinlund. Women’s creative director Nicolas Ghesquiere took this opportunity to showcase his creative interpretations of French girl style in the city. The audience hears echoes of city sounds such as cars and birds done by sound designer Nicolas Becker to fully immerse the audience into the cityscape. The collection was a celebration of French fashion and its influence on the industry. The show was a star studded event with many celebrities including Zendaya being in attendance. The Euphoria star wore a two piece animal print set with a black bralette and matching boots by the brand while sitting front row.
Zendaya outside the Louis Vuitton show Photo: Jacopo Raule Via: Fashionista
Ghesquiere pushes the question to the audience “What is Parisian Style?” This collection was his answer and was a collaborative brainstorming effort from several younger designers under the brand. The collection was a reflection of Parisian daily city life with models seen wearing outfits that day to day people would wear. It was a snapshot of a person's daily life and because of this, the collection featured a variety of clothing types from evening to loungewear. It also explores Parisian vintage style. Oversized outerwear, dresses and pants emphasized this vintage aesthetic with the rise of thrift shops in bigger cities such as Paris. The show ended with a segment called “voyagers” that featured garments inspired by Ghesquiere’s travels that featured kimono inspired outerwear and silk prints.
So what is French style according to this collection? Vogue says this, “...It’s the Tricolore, which the studio reproduced on a blue, white, and red quilted GO 14 shoulder bag, and leather gloves. It’s the Opéra Garnier, which (this is a guess) inspired the light-up Phantom of the Opera masks. And it’s the Cinq à Sept, which is a local colloquialism for an affair, that was alluded to here with a series of sumptuous dressing gowns, pajama tops, and plush faux fur shorts.”
Photo: Swan Gallet Via: WWD
This show was an effort to connect the brand with everyday people showcasing wearable garments that they can wear just living their life. The garments are more likely to resonate with the average consumer. Even after this collection, Ghesquiere still is redefining what french style is with every collection. This collection was a more down to earth one than what Louis Vuitton usually does but it is a breath of fresh air from the brand.
Here are the best looks from the show:
