Louis Vuitton x Formula 1
The renowned fashion house has partnered with the infamous sporting name as they unveil the Trophy Travel Case for the Formula 1 Grand Prix de Monaco. The brand revealed that it has designed the fashion-infused Trophy Travel Case for the F1 Grand Prix de Monaco this year, which will be awarded to the winner of the race. Laced with the grand status associated with both parties, victory stripes lay over the case which is crafted to perfection, displaying the Louis Vuitton monogram. Being the reveal of what is set to be a long-time successful partnership, the promise of top tier fashion meets sports hangs in the air.
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"Fangio, Hill, Moss, Stewart, Senna, Prost, Schumacher or more recently Alonso, Vettel, Rosberg, Ricciardo or Hamilton, the Monaco Grand Prix has celebrated the greatest champions. At almost 300 km/h between the rails, it’s the Formula 1 Grand Prix that all drivers aspire to win one day. Today, we are proud to be associated with the race and to together start writing a piece of history. The Trophy trunk epitomizes ‘Victory travels in Louis Vuitton’ – witnessing the next victories and continuing to carry legends!"- Chairman & CEO Michael Burke
COURTESY OF WONDERLAND MAGAZINE
The case was crafted by hand in Louis Vuitton’s historic Asnières workshop located on the outskirts of Paris. The design, made in celebration of the Grand Prix’s 79th anniversary, takes inspiration from the race’s history and location. All done in black canvas with the brand’s signature LV monogram print in red, the trophy case also features a big V for “victory” painted down the side in a red and white stripe, similar to the Monaco flag as well as the route of the race’s track. The piece is finished off with gold hardware and is the perfect replica of the 3.337-km circuit with its famous 19 bends - truly a work of art. Louis Vuitton first announced the partnership with Automobile Club de Monaco in 2021. The collaboration between some of the world’s most powerful and classical brands is meant to celebrate their shared values of “tradition, transmission and excellence.”
To find out more about the Louis Vuitton x Formula 1 collaboration, visit louisvuitton.com