How Fashion Retailers are getting Consumers in their Physical Stores
Brands have been re-evaluating their physical shopping experiences and trying to make shopping easier with the digital landscape. This is the new technology brands are using to bring customers into physical stores.
Snapchat and Amazon have Collaborated to Offer a New AR Shopping Experience
Social media platform Snapchat has announced a collaboration with Amazon Fashion for an AR shopping experience on the app. The experience will allow users to try on various eyewear styles on camera from different brands that Amazon offers.