The "Tiktokification" of Social Media Apps
With the popularity of Tiktok, other social media apps have taken the most popular features of the app and place them in their own apps in order to gain more users.
Shein Takes the Crown as the Most Searched Brand of The Year on Google
The fast fashion brand Shein is the most searched brand on Google in 113 countries this year. Them being the most searched brand not only says a lot about the continuing influence of fast fashion brands through social media and digital landscapes, but it also shows how popular Shein has become as a brand this year alone.