Why Do People Love Dupes?
It is clear that dupes have been taking the world by storm lately. Due to this increased growth of popularity, in 2023, dupes have become a current popular fashion trend, especially with Gen Z and younger generations.
The "Tiktokification" of Social Media Apps
With the popularity of Tiktok, other social media apps have taken the most popular features of the app and place them in their own apps in order to gain more users.