Viva Magenta vs. Apricot Crush: What Color Will Reign Supreme in 2023?

Pantone named Viva Magenta as the 2023 color of the year. This shade is incredibly vibrant, more red than Valentino’s already iconic Pink PP Collection, but not any less bright. Pantone says that it is “brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”