The Gucci x OURA Smart Ring

COURTESY OF GUCCI

Self-discovery takes on a new meaning with the new Gucci x Oura collaboration. The wearable technology rings unlocks a unique perspective, empowering individuals to connect with themselves. A curated library of guided audio sessions and videos provides guidance on how to interpret the body’s signals. Science-based content can teach how daily choices and habits impact overall health. The collaboration also pays subtle tribute to Gucci’s origins in the world of sports and leisure. The slimline ring is finished with yellow-gold details and becomes an homage to the evolving story of the brand. 

COURTESY OF GUCCI

COURTESY OF GUCCI

In its latest effort to make their products resonate with fashion-conscious consumers, Oura debuted a limited edition technological ring in 2020. The Oura Smart Ring is a smart and wearable ring containing sensors, indicating heart rate, temperature and respiratory rate. The slick and capable piece of technology comes in seven colors/finishes. With the new collaboration, the technology inside the Gucci ring is identical to the other Oura models. Retailing for $950, the Gucci x Oura ring is engraved with the Italian house’s signature G logo in 18k gold and tracks the wearer's heart rate, respiratory rate, temperature, and sleep.