The History of Armani is Captured in This Armani Silos Exhibition
Armani's beauty, creativity, and luxuriousness are encased in the Armani Silos exhibition in Milan. To say that Armani Silos is captivating is an understatement. I was lucky enough to visit this exhibition, carefully go through all the floors, and view countless amounts of their garments and jewelry.
Photo: Armani Silos
The first floor walls are lined with photos from different photoshoots and magazine spreads for Armani. These photos were ingenious and so creative. They were intriguing and screamed Armani, which excited me even more for the other building floors.
This exhibition is filled with looks from their ready-to-wear collections going back 40 years. There are 400 looks and 200 accessories that you can see. One of the pieces on the higher floors is a black dress with Giorgio Armani in a tuxedo printed on it. Seeing Armani's design evolution and how they adapt to new trends, styles, and designs was astonishing.
Photo: Armani Silos
When Giorgio Armani was first opening Armani Silos, he said, “‘setting up Armani/Silos, deciding what to exhibit and how, focusing on the themes that best represent a way of thinking and a style – all this helped me look back on my 40-year career in a passionate but balanced way. Because fashion, which seems to want to live in an eternal present, needs to reflect on itself and its own roots in order to face the future. Through this process of reflection, we see how fashion accompanies and often anticipates important social changes. Remembering what we were like in the past can help us understand what we might be in the future.”
Photo: Armani Silos
The building itself has a story as it was originally built in 1950 as a granary. Since it used to be a granary the architecture of the building is quite unique. However, Armani decided to keep the interesting building shape since it resembles a beehive. The beehive shape means a lot to Armani because it is a metaphor for working diligently and the renovations and changes that were made “reinforces the designer’s aesthetic philosophy and creative dynamism.”
In addition to all of the garments, there is a digital archive that you can use to see any piece that was created by Armani, all at the click of a button. Next to this digital archive is a continuous video of different Armani commercials, runway shows, and other little videos about Armani.
Photo: Armani Silos
All 4,500 square meters on the four levels are truly mesmerizing and I could’ve spent the entire day in there examining and admiring all of the looks and accessories designed by Armani.
