What is a Creative Agency?
Many people have heard of creative agencies but do not know what they do. This is a guide on what creative agencies are, what they do, and a list of the best creative agencies out right now.
Courtesy of Fundbox
What is a Creative Agency & What Services Do They Provide
Creative Services are sectors in the economy where the business offers assistance and work products which require considerable creative workability. These include any services where the value of labor is varying considerably according to the talents of those making them. Generally creative agency services are buffet-style — you may use a few or the whole package. The Creative Agency provides innovative solutions to clients needs by creating unique and collaborative campaigns. They have solutions for all creative agency requirements and ad agencies.
Creative agencies can provide expertise across many different aspects of marketing. It may also include creating a brand-specific marketing campaign using a strategic approach or insight, developing a memorable logo for the company, and planning font choices on various platforms and social media websites.
They have a knack for brand awareness and strategies. They specialize in and do a number of things such as marketing and design. They offer advertising, consulting, design and digital services. They offer market research and solutions that can help any brand or company reach more audiences through online search engines and social media. They can originate from any industry, utilizing marketing and branding services in order to help companies with their products and services. Additionally, they put together campaigns with clients to form their identity. This makes them helpful in a number of areas.
Additionally, due to their various specialties, they are able to provide companies and brands with specialized expertise and resources in order to help them with their goals. They allow brands to play up their strengths, point out potential weaknesses in a brand's current strategies and branding, and reveal new opportunities that the brands could use to develop their businesses. Most creative agencies are full service so they are experts in many of these disciplines.
Courtesy of Forbes
Types of Creative Agencies
There are different types of creative agencies. Some are more advertising agencies and focus on various interactive means through marketing. These agencies do market research, create brand strategies, and promote or place advertising. These agencies offer a number of ad services to aid clients in creating broadcast campaigns that they helped create. Often an agency takes a percentage from the return from such advertising and this can help increase revenues. An agency may also advertise on its own company.
Some are digital agencies and focus on more technological aspects. These agencies focus on a business' online presence, their website analytics, digital signage and app developments and/or design. Some are more focused on design or the creative aspects. These agencies do different types of designing. They can do digital design, which is creating website or newsletter layouts or other digital marketing tools.
They can do print design, which includes posters, newsletters, catalogs and flyers. They can do branding design, which is creating visuals that reflect the business' identity including logos and packaging. They can also do product design, which is when they make products appear more appealing for consumers to buy. Interactive agencies help clients create projects. They do this through web design, branded games, billboards or virtual reality. Lastly, some focus on consulting clients on how to best grow their business for the long term. This service includes expanding into new markets, increasing sales, launching new products or services and improving current operations.
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What roles do creative agencies have in them?
Creative agencies have different types of roles and teams under them to help clients meet their visions or goals for any project. They have a team of designers that focus on the creative side and output of any campaign, app, website or advertising. They have creative directors, who are the heads of the creative department that lead the design team towards the clients vision. Additionally, they approve projects before they are shown to the client.
They also have accounts representatives that work and talk to clients so the agency knows their mission and needs. They then relay these conversations to the creative design department. Lastly, they have researchers, who research current market trends and demand to help clients make better decisions and have better knowledge of where they stand in the market.
Courtesy of Forbes
What are the benefits of using creative agencies?
Creative agencies can provide many advantages but have in common one thing: their ability to provide services and products for businesses by enhancing the user experience through creative design branding.
Who should use a creative agency?
Anyone who requires help developing and implementing a campaign or advertising strategy. Creative agency services help businesses to achieve their marketing objectives by developing a unique brand identity and creative approach and then offering digital solutions like web development and mobile applications. The entire package helps a brand speak directly to its customers in a compelling, creative way.
Courtesy of Forbes
Some creative agencies to follow or reach out to
The following creative agencies have helped small business owners, influencers and celebrities with branding and marketing strategies to grow their businesses and images.
Courtesy of BL8K Creative
BL8K Creative is a creative agency that specializes in various marketing ventures such as celebrity and editorial placement, influencer marketing and/or social media content. They also consult brands on their creative direction, events, e - commerce, casting, productions and lookbooks. They have worked with and have been featured in multiple well known magazines such as Hypebae, Condé Nast and Paper Magazine. BL8K has a passionate team that can help any business grow their platform and consumer base through various means of digital or print advertising. BL8K has a passion for helping brands by creating excellent content and playing to a brand's strengths in order to help them pop out in the market. Contact: pr@bl8k.com
Courtesy of The Shelf
The Shelf, Inc. specializes in influencer digital marketing. They work for influencers to plan, execute and manage influencer campaigns. Through data and research, they figure out how to gain the most profit and engagement on various social media sites to gain the most clicks and engagement. With over 9 years of experience, they know how to reach audiences across multiple platforms and through various means. Contact: https://www.linkedin.com/company/the-shelf/
Courtesy of ThreeSixtyEight
ThreeSixtyEight is a Louisiana creative marketing agency that works to grow brand awareness. They work with brands to figure out their values, mission and position within the market by reaching consumers in different ways. They work on brand strategy, creative ideas, development and marketing. They have worked with brands such as Pepsi, NASA and Paramount. Contact: hello@threesixtyeight.com
Courtesy of HUb San Francisco
HUb is a creative agency that has been around since 2002. They specialize in strategy with services in design and advertising. They also produce, buy and plan various forms of media. HUb has earned multiple accolades and awards for their services. They have worked with many brands such as Nike, Google and Linkedin. Contact: get@hubsanfranciso.com
Courtesy of Unusual LA
Unusual LA is a digital creative agency that focuses on and specializes in business strategy, identity and execution. They offer execution through campaigns, video/motion, photos, 3-D/illustration, packaging and website design. They increase user experience on a business' websites. They also offer services to companies in growth or media strategy, digital and media planning or buying. Contact: at@unusual.la
Courtesy of Obviously
Obviously is a full service digital agency that focuses on influencers marketing and advertising. With over 2 billion impressions made, they are able to reach lots of audiences through their services and projects. They focus and specialize in content creation and campaign management through data, metrics and insights. They are trusted by brands such as, Ulta Beauty, Converse, Google, Square and Lyft. Contact: https://www.obvious.ly/get-in-touch
All of these creative agencies hire in house industry professionals in graphic or web design, marketing, production, digital solutions or services, video or photo campaigns and more. These teams offer and focus on various design services to help clients grow and create their growing business. They also let clients hon in their skills and lead more long term customers to their services or offers. Agency services have a commitment to their clients and employees. Creative agencies are important for any market or business to grow their business through various digital or creative means.
