Why is Everyone Wearing Emma Chamberlain’s Summer Uniform?
It wasn’t that long ago that magazines were our way of knowing what the next big fashion trends would be, now it is all about TikTok.
Not only has TikTok, a social media platform that gained universal success during the 2020 pandemic, become the go-to app for fashion, it has also become every young adult's preferred app for communication and consumption. Just take a look at your fyp (for you page) and you will find yourself scrolling through multiple suggestions on what to buy, where to travel, how to dance etc.
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Whether brands pay content creators to promote their products or users actually enjoy hopping into viral trends, it is clear that in order to bring awareness to a product, trend or brand one must rely on the power of TikTok.
It is a fact that younger generations set the rules for what is in and cool, Gen-Z and their participation in TikTok proves exactly this statement. So, how do millions of youngsters push fashion trends through TikTok and make them viral?
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It really just takes a few hundred thousand views and boom a microtrend is born. Through fashion discourse and the ability to reach millions of people, content creators have transformed the way fashion is created, the way it is consumed and most importantly the way it is created.
No other generation has ever had this kind of tool to access fashion the way young adults do now. That is why TikTok fashion microtrends become super popular to the point where everyone is dressing exactly the same. This is how it works; you like someone’s outfit, you go into their comment section and you will find every item tagged and within the reach of a click you now have the outfit of your dreams.
Courtesy of Emma Chamberlain
Trends come and go fast, like really fast. Since 2019 we have seen how fashion has gone through various aesthetic changes. First it was the now infamous Y2K look, then the VSCO Girl look, then the Matilda Djerf inspired fit to today's popular Emma Chamberlain’s summer skirt and loafer ensemble.
Courtesy of Emma Chamberlain
Every trend is accompanied by a popularized sound. It usually is an extraction from some dialogue used as a background vocal for different videos narrating completely different contexts and scenarios usually using sarcasm or comedy.
If you’ve used the app lately you most likely have stumbled upon the “Emma Chamberlain’s summer uniform” viral sound. A viral trend that took Emma’s comments on fashion from her podcast “Anything Goes” where she explains how she dresses for a hot summer day.
This microtrend encapsulates everything users love at the moment; it is laid-back, simple, not pricey and easy to recreate.
Emma's trusty summer uniform must-have is the definition of basic gone cool. We have to agree with Emma's taste, this combo is pure perfection as it can be worn multiple times and in multiple ways. The combination of a basic white tank top, a pair of loafers, and a midi breezy skirt makes summer styling fun and effortlessly trendy.
Remember you can scroll through your favorite Tiktoker and find the pieces you like the most. Just type “Emma chamberlain’s summer outfit” and see all the different aesthetics this trend has taken over, from cargo skirts, to floral prints, to mid-baring tops, to spaghetti straps to tie-dye socks.
Why does her fit work? We all know that the 90’s are back and Emma’s white crop top signature tank is serving all the vibes along with her midi-skirt and the loafers, which by the way are the chosen summer shoe style, giving a minimalistic vibe. What makes it more special? The styling possibilities are endless, so have fun and give this summer trend a try!
Courtesy of Vogue