Blackpink’s Jennie Kim x Calvin Klein Just Dropped a Capsule Collection
Photo: Hong Jang Hyun via: Billboard
Jennie Kim, Calvin Klein global ambassador and member of the hit girl group Blackpink just released a limited edition capsule collection with the popular brand. The collection is a combination of intimates and various forms of streetwear including bralettes, underwear, t-shirts, button downs, jeans and more. Overall, the collection has a simple color palette handpicked by the singer herself and the logo was redone in her own handwriting as a personal touch. The garments come in various colorways with the standout colors being mint, lilac and tan brown, however, in true Calvin Klein fashion, the colors gray, black and white also make an appearance.
Photo: Hong Jang Hyun via: Billboard
Calvin Klein’s Global Chief Marketing Officer, Jonathan Bottomley spoke about the collaboration in a statement,
“Having worked with Jennie on several campaigns, we know firsthand that she is a cultural powerhouse. Her persona, talent, and distinctive style have a major global impact,” he said. “Our partnership stems from an authentic place — Jennie is a longtime fan of the brand — and we wanted to deepen that relationship by bringing her personal perspective to our products.”
Photo: Hong Jang Hyun via Teen Vogue
This collection was personal for Jennie as someone that has become an ambassador for the brand and wears their garments in her busy day to day activities as a Kpop idol. Due to her constantly being in the public eye and her popularity, Jennie’s outfits and style are often looked at for inspiration and re-creation. The collection was designed so her fans and/or supporters can wear her personal wardrobe staples and essentials for themselves. Additionally, it was designed to also be functional and comfortable for the wearer.
Photo: Hong Jang Hyun via: WWD
When talking to Billboard, the singer said about the collection,
“Collaborating with Calvin Klein on this capsule has been an exciting progression in our partnership. This collection reflects my everyday style and is based on many of the Calvin Klein essentials that have become staples in my wardrobe,” she said.
“I wanted to bring a personal touch to these pieces, which you’ll see reflected in the fit, the color palette and the details. My aspiration for this collection is that everyone will feel as happy and confident in these pieces as I do.”
Photo: Hong Jang Hyun via: WWD
This collection has already proven to be a success for both Jennie and the brand with some of the products selling out already and with the collection receiving a lot of praise from supporters. However, there are still some garments that are in stock for a limited time. The collection is made up of 17 garments with the prices ranging from $25 - $150 and sizes ranging from XS to L. Shop the collection here.
