Burberry and Minecraft Collaboration Combines the Digital and Physical Worlds Together
Courtesy of Burberry x Minecraft | Burberry
Minecraft has released the announcement of their collection with British luxury fashion brand, Burberry. Minecraft has famously worked with unexpected brands and iconic characters in the past such as Puma, Sonic the Hedgehog, Batman, and Major League Baseball. This collaboration with Burberry will feature a customized in-game adventure called, Burberry: Freedom to Go Beyond.
The collection was announced on Thursday October 20, 2022, by both brands on their socials.
Courtesy of Minecraft
Minecraft is a sandbox video game developed by Mojang studios. Released in 2011, players can battle mobs, build shelters, and explore the universe in the three-dimensional world. The game has reached massive success with players of all ages and is described as an ‘online Lego game’. The game has four modes that allow players to choose their adventure according to their interests; Survival, Creative, Adventure, and Spectator.
Courtesy of Mario Testino
Players will be able to explore the universe that meshes the Minecraft world with the Burberry aesthetic. The collaborative universe will have the iconic Burberry Nova Checkered print seen throughout the game. This print is regularly seen in Burberry’s clothing and runway shows, signifying British luxury fashion.
The game will also include 15 new downloadable skins that will allow players to dress their characters in Burberry fashion. Some of those skins include Burberry logo T-shirts and Nova Checkered suits. These skins are based on, “fashion, fantasy, and adventure”.
In addition to the game, Burberry will release a collection of clothing inspired by the pixelated game. The whole collection has not been revealed yet, but based on the promotional pictures, the clothing will feature Burberry cues with classic Minecraft brick-styled elements throughout the designs. The collection will be available in select stores around the world and via burberry.com.
Courtesy of Burberry x Minecraft | Burberry
The collection will come out November 1, 2022. Burberry subscribers will be able to have early access to the game and the digital and physical collection 24 hours before its official release date. Fans and players can register for early access at https://uk.burberry.com/c/collaborations/minecraft-burberry-partnership/#register.