Male Athletes are Fashion Game Changers On and Off the Field
There is a new wave of menswear that has ambassadors in one of the biggest industries in the world: sports. Male athletes have always been looked up to by fans, but now they are seen as fashion icons in their own right.
Sabrina Carpenter, Pop Sensation and Marketing Genius, Sounds like a Sweet Combination
From her raunchy “Nonsense” outros to casting her real-life boyfriend Barry Keoghan in her most recent music videos, Carpenter is simply doing everything right.
The Genius Aspects of Brand Marketing at Coachella
Many brands use the music festival Coachella to market themselves to festival goers. These are the many marketing tactics that brands use at the infamous festival.
Why Do We Love Luxury Brands So Much?
Luxury fashion brands have cemented themselves in the world as a symbol of status and wealth.With this knowledge, successful and namesake luxury brands are able to use marketing and their brand popularity together to their advantage.
The Problem with Performative Diversity in Brand Marketing
It is clear that representation matters when it comes to consumer spending and positive brand perception and brands are becoming increasingly aware of this. This awareness has created an influx of brands using performative diversity to market products and gain consumer attention or profit without actually caring about the issues of minorities.
What are Experiential Events and How do They Influence or Help Brands?
This a guide on what experience marketing is, how to best utilize it and examples of how brands have used it in the past.