GAP x Love Shack Fancy
What do you get when a casual “everyone's store” partners up with an ultra-feminine luxury lifestyle brand? Gap and LoveshackFancy have shown us exactly that in a stunning collaboration that dropped on August 4th, featuring looks for women, men, and children that seamlessly align with the visions of both brands.
Image: via Love Shack Fancy
Gap is known for having a variety of collaborations, and the stretch of how far they stray from their brand image is limitless. Currently, in addition to LoveShack Fancy, they have their Barbie collection as well as a Sean Wotherspoon x Vintage Gap Collaboration. The popularity of the LoveShackFancy collaboration was underestimated, leading to a speedy sellout on many of the collection's most sought-after pieces.
Image: via Love Shack Fancy
The collection features 76 items across all size categories. Floral prints and toile-like prints, classic to LoveShackFancy’s delicate and dainty aesthetic make up a large portion of the collection, with the exception of a few solid pieces. One floral print features an ivory background watercolor of pink and purple flowers aswell as green leaves and stems. This print specifically is found on a wide variety of products in all size ranges including an adorable frilly footed onesie set with a coordinating headband for infants, a relaxed logo hoodie with the GAP logo for kids and adults, and multiple sizes of canvas tote bags featuring the GAP logo.
Image: via Love Shack Fancy
Other floral prints include a blue and white pattern, similar to china, seen in baby and adult clothes. The floral mini dress in this print is one of the items in the collection that sold out due to popularity. The flouncy dress features a deep v-neck with a ruffled collar, a smocked waistline, and a ruffle skirt. LoveShackFancy shares that this print is inspired by the Palace of Versailles, in a new colorway created exclusively for their collaboration with GAP.
Image: via Love Shack Fancy
Music artist Ciara posed alongside her kids Future and Sienna in a shoot dressed in the Gap x LoveShackFancy ad campaign, showing off how for everyone, this newest collaboration is. She wore a GAP hoodie in the collection's blue floral print denim corset mini dress. Her kids coordinated in matching hoodies in their own size and denim bottoms.
This collab was definitely out of LoveShackFancy's typical comfort zone. Catering not just to women, girls, and babies, but also to men. The collection also features a lower price tag, women's dresses on LoveShackFancy’s site start at $325 but start at $128 for their collection with GAP. It’s no doubt this new collection was a great success for both brands, holding on to the brand’s integrity, and still trying something new!
