The Best Fashion Collaborations of 2023 So Far
A collaboration brews a different type of excitement in the fashion industry. Bringing together two admired entities creating something that brings out the best in both, but also, something completely different and never seen before. Some, like lifestyle brand Supreme notorious for their iconic collaboration and branch their skateboarding focus into unseen spaces. But these three brands take the crown for the best fashion collaborations of 2023.
GAP x Love Shack Fancy
What do you get when a casual “everyone's store” partners up with an ultra-feminine luxury lifestyle brand? Gap and Loveshack Fancy have shown us exactly that in a stunning collaboration that dropped on August 4th, featuring looks for women, men, and children that seamlessly align with the visions of both brands.
The Smart Marketing Behind Fashion Brand Collaborations
In the marketing world, fashion collaborations are under the category of collaboration marketing. Fashion collaborations have been a way for brands to market for decades. They are when two or more fashion brands come together to design a collection or product.
H&M x Mugler Is Sexy, Mysterious, And All Around High-Fashion
The experimental French fashion brand Mugler is H&M’s latest choice for their 2023 designer collaboration. This collection is filled with Mugler style with a smaller price point that will make you feel sexy, confident, and all around high-fashion.
Acne Studios Released their Second Capsule Collection with Honey Dijon
Fashion brands release their first collaboration and capsule collection with DJ Honey Dijon’s “HFD” in 2021. Now, in 2023, the pair have come back to bless the fashion world with another collaboration and collection.
French Icons Team Up For Sustainability: Balmain x evian
As we all know, the world is trying to be more sustainable and thankfully many fashion brands are starting to take initiative and change their production process to be more eco-friendly. Recently, Balmain and Evian partnered together to create a capsule collection based around sustainability. There is so much that we can learn from this collection and this is only the beginning of a long term partnership between the two.
Zendaya Shines as Louis Vuitton’s Newest Ambassador
Zendaya has just been announced as Louis Vuitton’s newest ambassador. The Dune actress just starred in her first campaign for the historic fashion house, advertising the brand’s iconic Capucines handbag in a sleek, summery set of photos.
Tiffany & Co. Names Jimin Their Newest Ambassador In Their “This is Tiffany Campaign”
Tiffany and Co. just announced their new house ambassador, Jimin from K-Pop group BTS. The campaign, “This is Tiffany” includes Jimin and it will co-star actresses Zoë Kravitz and Gal Gadot.
Gucci Partners With Yuga Labs to Work On Their Metaverse Project and an Upcoming NFT Collection
Gucci has just announced their new collaboration with Yuga Labs involving clothing lines for Yuga Labs’ project, the Otherside, and one of their upcoming NFT collections.
Adidas Announces Collaboration with Moncler Genius
Adidas announced that they will be collaborating with the luxury label Moncler in a new collection to be unveiled at London Fashion week on February 20th. The collection comes from Moncler Genius, a boundary pushing branch of the brand focused on collaboration.