Tiffany & Co. Names Jimin Their Newest Ambassador In Their “This is Tiffany Campaign”

Tiffany & Co. just announced their newest house ambassador; Jimin from K-Pop group BTS. The campaign, “This is Tiffany” includes Jimin alongside actresses Zoë Kravitz and Gal Gadot. 

Photo: Tiffany and Co. via CNN

“This is Tiffany” is Jimin’s debut campaign for the luxury house. Many people know Jimin for his remarkable style and jewelry choices, which makes him an excellent face for Tiffany. The executive vice president of product and communications at Tiffany and Co., Alexandre Arnault, commented, "He embodies the energy, style, and sense of maternity that epitomizes Tiffany & Co.”

The official Instagram account for Tiffany & Co. announced the exciting news early this week with an entrancing reel of Jimin with the caption stating, “Gentlemen, start your engines. House ambassador Jimin of BTS is going places in Tiffany HardWear.” Zoë Kravitz and Gal Gadot were also announced as the faces of the new campaign.

Photo: Tiffany and Co. via Fashion Gone Rogue

While Jimin is known for his work with BTS, he is starting his solo career and just releasedhis own album, FACE, late last month. “This is Tiffany” is all about individual style and being your own person. Tiffany & Co. wants Jimin, Kravitz, and Gadot to show their customers who they are outside of stardom and share a part of themselves with the world.

Photo: Tiffany and Co. via Haute Living

Arnault also commented, “It is not a matter of the aesthetic of a piece of jewelry, but rather of how one wears it.” Tiffany and Co. wants these stars to wear the jewelry pieces how they would style them. They want them to express their own style with this so that the campaign is a representation of their truest self.