Instagram’s Biggest Fashion Influencers and their Chokehold on Today’s Generation
As social media has become one of the biggest platforms used by millions of people, some users have boomed into creating social media as a full time job. Social media influencers are well respected within the social media world and some have grown to have thousands of followers, brand deals with some of the biggest fashion names, and are able to turn what they love and their passion into a full time career. Here are some of Instagram’s most fashionable social media influencers.
Matilda Djerf
Growing up in a small Swedish town, Matilda Djerf is the ultimate style influencer, with over 2 million instagram followers, she now works as an influencer and is the founder and creative director of DJERF Avenue. Matilda began her career as an influencer back in 2016 where she posted videos and behind the scenes of photoshoots on Youtube but didn’t get her push until 2018, when social media started becoming a career for her. “For me, it wasn’t like, ‘I want to be an influencer.’ It just kind of happened — which I’m very blessed that it did” she says in an interview with Glossy. In 2019, she launched Djerf Avenue, a clothing line full of minimalistic and classy pieces for that chill and relaxed vibe. Honestly, it feels really surreal. “When me and my partner Rasmus started Djerf Avenue, we thought it would be a side hustle thing — something we could do for fun,” Djerf told WWD. “We never thought it would grow into this huge company with employees. It’s the craziest feeling, but it’s so much fun. It’s my dream.” What makes Matilda stand out from everyone else? Her openness and simplicity in everything she does. From her brand to her brand deals with Michael Kors and Vogue Sweden, to her everyday aesthetic life living with her dog and her boyfriend, Matilda is the ultimate it-girl .
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COURTESY OF DJERF AVENUE
Jen Cabellos
Colombian influencer, stylist, and model, Jen Cabellos, also known as endlesslyloveclub, she is known for her effortless cool and sexy instagram feed where she can make even the most simplest outfit and instagram post look hot. Born in NYC, Jen grew up in Medellin, Colombia and Connecticut and is now based in Miami. Growing up with her family and siblings, she attended a local school and started dabbling in fashion and modeling. After finishing high school, she gained fame as a model and signed to Ford Models. Fast forward to 2022, Jen is now the face and promoter of multiple brands, including Mirror Palais, Rat and Boa, Réalisation Par, and many others. Her instagram has over 600k followers and she is also the founder of KenSoap, an organic and sustainable lotion brand infused with CBD. Traveling all over the world, Jen is the true inspiration for all things luxury and class.
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Lily Chee
Getting her start at just nine years old, Lily Chee has made quite the footprint in the entertainment and modeling industry within the past five years as an accomplished model, actress, and social media influencer. With over 1.5 million instagram followers and a strong youtube presence, Lily enjoys creating content on all her platforms and has worked with several brand partnerships. Born and raised in NYC, Lily was scouted at nine years old in a grocery store and signed to Wilhelmina Models and got her modeling start ever since. Booking jobs with Victoria Secret, Pacsun, and Brandy Melville, and she's grown to become a fashion influencer and actress, she also has a career in acting, with roles in Daredevil and New Amsterdam. On top of modeling, putting out content on Instagram and Youtube, and doing brand deals/attending events, Lily is also a full time university student attending Queen’s University in Ontario, Canada. Some of her most recent events have been attending the Valentino Fall/Winter 2022 show, Coachella, and attending the Chanel sponsored event in New York City.
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Hanna Schönberg
Swedish-born fashion model and Instagram star, Hanna Schönberg is well known on social media for her content of traveling, modeling, and daily lifestyle. She has also collaborated with multiple brands, including Fendi and Jacquemus. Starting her career in 2018, Hanna quickly became a well-known profile on social media with an impeccable sense of style who has built her brand around expressing herself through her fashion choices. One of her biggest accomplishments is creating ARAKII, a Stockhold-based high fashion brand built on the purpose to fulfill the need of a wardrobe with key pieces. She has also collaborated with several important names, including Lioness, Prada, Chanel, Prada, Skims, and even did an influencer partnership collection with NA-KD, which is available on their website. One of her biggest passions is traveling, which her travel content can be seen on her aesthetic and well thought out instagram feed. Hanna is just beginning and we know we will see lots more of her in the future.
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COURTESY OF ARAKII