Kendrick Lamar Made Flare Jeans Cool Again
Kendrick Lamar's Super Bowl halftime show sparked plenty of conversation. At first glance, it seemed like a standard performance—some even dismissed it as average. But upon closer analysis, deeper themes emerged. (Who knew a hip-hop artist had something meaningful and impactful to say? Well, that’s literally the premise of the genre, but let’s keep going.) The stage was designed like a game console, with "Game Over" flashing across the stadium, and Samuel L. Jackson, dressed as Uncle Sam, delivering a warning to us all. Symbolic nods to systemic oppression were woven throughout the performance, most notably a fractured U.S. flag waving as HUMBLE. played, representing the deep social, political, and ideological divides of today.
Via Vogue Mexico
Yet, beyond the Kendrick’s meticulously staged storytelling—what some critics have classified as a cinematic experience- it was Kendrick’s choice of fashion that had everyone talking. In a nostalgic twist of events, his Y2K-inspired flared denim had editors and fans alike rushing to add a pair to their shopping carts, everyones dad and brother was trying on their wives and sisters denim jeansa s they stepped to this year’s Grammy Song of the Year—yes, Kendrick’s very own They Not Like Us.
LET’S TALK ABOUT THE JEANS
So what’s the buzz all about? Can’t really remember the last time a pair of denim trousers made this many headlines—other than Brooke Shields’ Calvin Klein ad in the 90s or Britney Spears’ iconic all-denim ensemble at the 2001 AMAs.
Now, added to the hall of fame of legendary denim moments is Kendrick Lamar’s embrace of this working-class staple turned high-fashion essential. His laid-back fit with a boot-cut flare wasn’t just a style choice—it was a nod to denim’s deep cultural roots in streetwear, rebellion, and youth.
Such was its impact that some claimed they couldn’t take their eyes off the hem.
Via Harper’s Bazaar
He delivered a message, and its impact won’t just fade away. Like fashion, music is an anthem of freedom—and let’s just say, he did it all while wearing flared kicks! Denim seems to be a recurring theme on the rappers repertoire, as he also choice a pair of comfy jeans to receive the Grammy for Record of the Year for his song They Are Not Like Us, that more than diss track is a celebration to his Compton roots, once again if it was not clear music is communicative, moving and political.
Via The Washington Post
Now, back to the jeans—the real question is: will everyone start wearing flared trousers? Let’s just say Kendrick, the D.N.A. interpreter himself, is being credited with single-handedly reviving the trend. In the past few days, searches for “jeans” and “should I buy Kendrick’s fit?” have spiked. Looks like Celine’s light-wash flared denim in a women’s size 29 and Deion Sanders’ Nike sneakers will be the seasons uniform., and we don’t hate it, not at all.
