Marketing Agencies in Los Angeles: Why They Are Unique, Plus 5 Agencies to Check Out

The right advertising agency is an important tool to help your business succeed. Your data is extremely crucial to marketing, because it's the way they track your marketing efforts. They analyse the data they collect, develop insights, experiment, and do all they can to accomplish the goals.

What Does a Creative Agency Do?

A creative agency refers to an agency offering services in marketing and advertising categories. If you have creative strategies, work and promotion, they will be able to assist you. There are several areas of key services that a full service advertising agency offer.

Image: Colors Collective via Colors Collective

Creative Services

First, there are creative services. This includes any kind of visual art direction, and its main goal is to develop a brand identity and keep a coherent identity in branded content. Creative services can include graphic design, web design, creative development, and creative branding.

Web design and web development are crucial aspects of creative marketing because they can make or break a digital experience. UX and UI design is one of the fastest growing industries, especially among creative professionals. UX designers aid in web development, focusing on ensuring more positive interactions for users of digital platforms. UI designers focus more on the visual aspect of web design and graphic design, but they also work to drive a positive e-commerce experience.

Image: Ana and Yvy via e digital agency

Growth and Strategic Marketing

The second area which creative agencies provide services for is focus on brand growth. This is the nitty-gritty, data driven aspect of marketing. Often this means utilizing data driven strategies based on market research to promote brand growth.

This can include seo services; search engine optimization is an important tool in brand development. By optimizing digital content for search engines, content is more likely to be interacted with, which aids in building brand awareness.

In this day and age, digital strategy is one of the most important tools used to create brands. It is no longer just for tech companies, but an important aspect of growth marketing.

Marketing Services

Finally, there is the actual marketing done by a marketing agency. An effective digital marketing agency will develop brand strategy and create a marketing campaign that aligns with brand identity.

Of course, there are several different kinds of marketing services; there is digital marketing, social media marketing, print marketing, television marketing, and so on. Based on the brand and extensive market research, creative agencies develop a marketing strategy for each of these areas.

Image: Sam Kallen (illustrator) via CommArts

What Makes Creative Agencies In Los Angeles Unique?

Creative agencies in Los Angeles offer a variety of creative solutions as well as business assistance. There are several aspects that make them stand out amongst other creative agencies.

Image: Franck Bohbot via Creative Boom

LA Attracts A Highly Skilled Workforce

Creative agency jobs in Los Angeles draw a widely varied and very skilled industry professionals. The city is more competitive than Chicago, Washington, D.C., and even San Fransisco, and its competitive salary opportunities are higher than the national average. Website designers in the city have an annual salary of $55,000 which is 5% over the national average.

Los Angeles Is An Entertainment Center

On top of that, LA is a hub for media and creative work. The Los Angeles entertainment sector has flourished for nearly a century. Digitalization triggered the emergence of specialized digital media which influenced conventional business models, forecasts and trends. Digital marketing and advertising are important in this city. There is room for more niche marketing specialties, like influencer marketing, as LA is so well known for its influencer culture

Working in Los Angeles means the opportunity to work with a production company, to take part in influencer partnerships, and content creation. Whether you want to connect with large companies or are more interested in a boutique agency, Los Angeles is the place to look for it.

Photo: Gabriel via Glitz and Glam by Tiff

Looking for a top creative agency in Los Angeles?

A full service creative agency will help your business grow. The list below is intended primarily to assist you in finding a suitable partnership with Creative Agency located in Los Angeles.

  1. Gelcomm

Gelcomm is a branding research firm based in Los Angeles, California. It offers specialized design services and consulting solutions. They have worked with brands like Danimals, Hot Wheels, and Crest.

2. The Miller Group Marketing Agency

This woman owned creative agency does it all. From channel management, including seo services and email marketing, to branding, like brand strategy and packaging design, to production, to strategic design solutions and graphic design. The agency was founded in 1990 and has worked with brands like Pocky and Goodwill.

3. Dragon Horse Agency

This full service digital agency calls itself a next generation craetive syndicate. In addition to being a full service agency, Dragon horse agency also offers cyber security services, showing their genuine concern for the wellbeing of their clients. Founded in 2015, they have worked with brands like Netflix Brazil and Shangri-La.

4. Dailey Advertising

This creative agency, like so many others, is well versed in storytelling. Using data and analytics and careful design, their goal is to do a fantastic job at brand development. Originally founded in 1968, Dailey Advertising agency has worked with brands like Honda, Nestle, and Dole

5. Siltanen & Partners Advertising

This marketing agency provides full service. They aim to find creative solutions to real world marketing problems. Working with clients like Coldwell Banker, Amazon, and Sketchers, they have been named one of the top creative agencies in the country.

Conclusion

Finding a great marketing agency based in LA is not a difficult task, because creative agencies are so hugely important in such a creative city. Using a marketing agency can be an incredibly helpful tool when it comes to brand development and growth.

Image: Fallon via Albert Paulino

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