Rhode - A Newly Cultivated Skincare Line by Hailey Bieber
COURTESY OF RHODE
A new philosophy on skincare developed by Hailey Rhode Bieber, Rhode is a journey towards healthier skin and is dedicated to making products based on science, great formulation, and simplicity. Formulated for a variety of skin types containing high performance ingredients, it is a daily routine that nourishes your skin barrier over time. Rhode believes in simplicity, affordability, authenticity, quality, and transparency. Made with vegan ingredients and curated by renowned experts in chemistry and dermatology, Rhode skincare is also cruelty free, gluten free, and fragrance free.
COURTESY OF RHODE
Being one of the most important icons in today’s world, Hailey Bieber is not only extremely stylish but is the regiment of dewy, clean, skin. Being surrounded by her mother and grandmother - both whom she shares the middle name Rhode with- as major influences on the line. Growing up, her family has always taught her the importance of self care and Hailey grew in love with hydration. "Getting out of the shower or the bath as a kid, my mom would slather my body head to toe with so much hydration. And I feel like that sticks with you as you get older” (Glamour). Her obsession with skin care grew as she got older and after being constantly asked about her daily products, she decided that she would turn her focus over into creating a skin-care brand. “I feel like I've really developed my beauty philosophy over the last eight years,” she says. “And during the pandemic, I really had the opportunity to dive into learning about my favorite ingredients and really honing in on and figuring out what I love in the skincare space.” (Glamour). During the pandemic, Hailey immersed herself in the skin-care world and took pride in gaining knowledge with the top experts in the field, including dermatologist Dhaval Bhanusali, MD, and cosmetic chemist Ron Robinson. Something that truly sets Rhode apart is that Hailey is the majority owner of the brand, and isn’t backed by a cosmetics incubator like most celebrity brands are. “The two biggest things are my obsession with the formulas and the ingredients, and the aesthetic of the brand," she says. “I'm coming from the modeling world and the fashion space, so I really wanted to bring that easy, cool, sporty, chic, editorial vibe to a skin-care beauty brand.” (Glamour)
COURTESY OF HAILEY BIEBER
COURTESY OF RHODE
The line consists of five products: Barrier Restore Cream, Peptide Glazing Fluid, and the Peptide lip treatment in three flavors. “I wanted it to be just go-to essentials,” she tells Glamour. “I also have this ethos of making ‘one of everything really good,’ You can get the products in the full Rhode kit, or purchase one to finish off your skincare routine. Rhode Skincare officially launches on June 15, 2022