The Smart Marketing Behind Fashion Brand Collaborations
In the marketing world, fashion collaborations are under the category of collaboration marketing. Fashion collaborations have been a way for brands to market for decades. They are when two or more fashion brands come together to design a collection or product.
French Icons Team Up For Sustainability: Balmain x evian
As we all know, the world is trying to be more sustainable and thankfully many fashion brands are starting to take initiative and change their production process to be more eco-friendly. Recently, Balmain and Evian partnered together to create a capsule collection based around sustainability. There is so much that we can learn from this collection and this is only the beginning of a long term partnership between the two.
Target’s Summer Ready Designer Collabs
Target’s newest designer collaborations aim to get us ready for summer. Colorful cover ups, bright bikinis, vibrantly patterned beach bags, and much more are offered in a trendy, affordable collection that is just begging for summer vacation to come quickly.
Salehe Bembury for Canada Goose & NBA; An Exploration of Play, Nostalgia, and Magic
Canada Goose has brought in Salehe Bembury to collaborate on their multi-year partnership with the NBA. This capsule collection, made up of only a few pieces, intends to explore style without rules. It is inspired by the style of the NBA in the 90s, and is brought to life in a playful way that only Bembury could deliver.