Fashion’s Revolving Door: Why Luxury Fashion Brands Love Exchanging Creative Directors
Brands from Gucci to Celine have changed creative directors this year alone and many were from their competitors. Exchanging creative directors has become a defining strategy for luxury brands to boost their marketing, relevance, and sales appeal. However, with this becoming a common thing, are there benefits to this and what are the potential downsides?
Paris Protesters Take Over LVMH Headquarters
Earlier this week, protesters in Paris went into LVMH headquarters, one of the leaders in the luxury sphere.
The LVMH Prize is Here: Here’s How to Apply
The LVMH Prize is back and is now accepting applicants just in time for its 10 year anniversary. The prize is an annual competition for fashion designers between 18 and 40 that have two womenswear, menswear or genderless collections that are commercialized.