Fashion’s Revolving Door: Why Luxury Fashion Brands Love Exchanging Creative Directors
Fashion, Fashion Brands Asha Johnson Fashion, Fashion Brands Asha Johnson

Fashion’s Revolving Door: Why Luxury Fashion Brands Love Exchanging Creative Directors

Brands from Gucci to Celine have changed creative directors this year alone and many were from their competitors. Exchanging creative directors has become a defining strategy for luxury brands to boost their marketing, relevance, and sales appeal. However, with this becoming a common thing, are there benefits to this and what are the potential downsides? 

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