The Problem with Performative Diversity in Brand Marketing
It is clear that representation matters when it comes to consumer spending and positive brand perception and brands are becoming increasingly aware of this. This awareness has created an influx of brands using performative diversity to market products and gain consumer attention or profit without actually caring about the issues of minorities.
What are Experiential Events and How do They Influence or Help Brands?
This a guide on what experience marketing is, how to best utilize it and examples of how brands have used it in the past.