The Matilda Djerf Effect
One of the latest “it girls” of the moment is Scandinavian fashion trend setter Matilda Djerf, known for her laid-back clean style and for her signature 70’s blowout hairstyle.
Courtesy of TZR
She is the ultimate queen of the normcore aesthetic. Making low-key and simplicity the key elements behind all her looks. Her secret? It’s simple, the more basic the better.
She is the ultimate queen of the normcore aesthetic. Making low-key and simplicity the key elements behind all her looks. Her secret? It’s simple, the more basic the better.
Courtesy of @matildadjerf
Her style is simple as it consists of basics pieces curated in a genderless clean way. No saturation of colors, logos or loud patterns. Keeping her color palette to neutrals with a pop of color.
To obtain her look make sure to have a basic oversized button-up shirt, a pair of relaxed fitting jeans, oversized blazers, basic cotton t-shirt, slouchy trousers and a pair of oversized sunglasses.
Courtesy of @matildadjerf
Matilda is this generation's embodiment of the “scandi style”, her instagram is a well curated page on how to dress minimalist, comfortable and totally fashionable.
In 2019 she created her own label that consists of non-seasonal ready-to-wear basics. Matilda explains she has always dreamt of creating a brand that offers the perfect timeless basics that will never go out of style and can be worn in any occasion.
Here are some of Djerf Avenue pieces that can't be missing from your closets.
To find this pieces and more visit https://djerfavenue.com