A Guide on Black Owned Beauty Brands to Support
In honor of Black History Month, it is important to showcase the black community and its different contributions to the world. Black owned beauty brands have been taking the beauty world by storm with their amazing formulas, diverse campaigns and overall great reviews. Supporting these brands should not be something people do just for February but every month. Here is a guide on various black owned beauty brands to support in Makeup, Skincare and Hair.
Makeup
Fenty Beauty
Photo: Kevin Mazur Via Hello Beautiful
Fenty Beauty was started by singer and fashion icon Rihanna. When she came out with her first collection, she shook up the makeup industry by releasing 50 foundation shades, diverse campaigns and swatch photos. Fenty Beauty has cemented themselves as a staple in everyone's makeup bag. Now, Fenty Beauty has grown into a beauty empire with makeup, skincare, body products and a fragrance. Fenty Beauty is sold at Sephora and has their own brand website.
Danessa Myricks Beauty
Makeup artist Danessa Myricks (left) Photo: Danessa Myricks Via Allure
Danessa Myricks Beauty was started by self taught makeup artist Danessa Myricks. This brand is in every pro makeup artist's bag and is known for its unconventional and unique products that work on a variety of skin tones. Their Colorfix Pigments are the most popular from the brand and come in multiple finishes and colors. Danessa Myricks is sold at Sephora and has her own brand website.
Pat McGrath Labs
Photo: Steven Meisel Via Popsugar
Pat McGrath Labs is a beauty brand started by popular makeup artist Pat McGrath. She has done makeup looks for a variety of fashion shows and for popular celebrity looks. This brand is known for their aesthetic packaging and amazing formulas that set them apart from other brands. With a new collaboration with Star Wars and a love collection, they have launched many new products. Pat McGrath Labs is sold at Sephora and has her own brand website.
Lys Beauty
Lys Beauty Founder Tisha Thompson Photo: Lys Beauty Via Essence
Lys Beauty was founded by Tisha Thompson. It is a beauty brand that specializes in clean formulas and their infamous triangle packaging. With an Allure Best in Beauty Award for their foundation, they have cemented themselves as a top brand in the makeup world. Lys Beauty is sold at Sephora and has their own brand website.
Skincare
Topicals
Topicals Founders Olamide Olowe (right) and Claudia Teng (left) Photo: Topicals Via Fashionista
Topicals is a skincare brand co-founded by Olamide Olowe and Claudia Teng. This brand creates powerful formulas that are backed by science. The brand is clean and tests their formulas using customer feedback and scientific findings. Their most popular item is the Faded Serum. Topicals is sold at Sephora and has their own brand website.
Eadem
Photo: William Ukoh Via Dazed
Eadem is a clean skincare brand started by Marie Kouadio and Alice Lin. This brand was especially created for people of color’s skin concerns with natural and clean ingredients. They manufacture all of their products in the United States and use science backed ingredients that have proven to be effective on skin of color. Eadem is sold at Sephora and has their own brand website.
Hyper Skin
Photo: Hyper Skin Via Hyper Skin
Hyper Skin is a skincare brand started by Desiree Verdejo. They specialize in creating skincare catered towards black and brown skin. They create skincare that has clinical and clean formulas that use botanical ingredients. They are most known for their infamous and award winning dark spot Vitamin C serum. On their website, they feature a diverse number of models of different skin tones and textures with limited editing and filters to show customers real skin. Hyper is sold at Sephora and has their own brand website.
Plant Apothecary
Photo: Plant Apothecary Via The Manuel
Plant Apothecary is a natural skincare and body care brand that was started by couple Holly McWhorter and Bjarke Ballisager. They are mostly known for their body care, offering a variety of lotions, body bars and scrubs in a lot of scents. Plant Apothecary is sold on their website.
Hair
Pattern Beauty
Tracee Ellis Ross for her Pattern Beauty Campaign Photo: Nadine Ijewere Via People
Pattern Beauty is a haircare brand started by actress Tracee Ellis Ross. They specialize in curly hair and catering to various curly hair needs such as dryness and volume. The brand sells every haircare needed from hair masks to detangling brushes. Recently, they just launched a hair dryer that comes with a variety of attachments. Pattern Beauty is sold at Sephora and has their own brand website.
Briogeo
Photo: Briogeo Via The Fascination
Briogeo is a clean hair brand started by Nancy Twine. Their products are cruelty free with some products having vegan formulations. With several Allure Best in Beauty awards under their belt, Briogeo has become a popular hair care brand in the beauty community. Their most popular product is the Don’t Despair, Repair! Deep Conditioning Hair Mask that provides extra moisture and repair to hair. Briogeo is sold at Sephora and has their own brand website.
The Vernon François Collection
Hairstylist Vernon François and Lupita Nyong'o Photo: Edward Estrada Via Hype Hair
Vernon François is a haircare brand founded by celebrity hairstylist Vernon François who is known for his work with Lupita Nyong'o and Serena Williams. This brand specializes in curly, kinkly and coily hair textures with formulas that condition, moisturize and revamp hair. Vernon François is sold on their website.
