A Barbie Branded Summer

It seems like every brand wants to party with Barbie. Anticipation is high for the release of the Barbie Movie, starring Margot Robbie and Ryan Gosling in theaters on July 21st and brands are jumping onto the Barbie craze with collaborations with one of Mattel’s biggest brands, taking elements of barbies signature looks throughout the years and channeling them into their brand’s aesthetic.