Dior Popup Beverly Hills
Why travel all the way to France, when you can get a taste of the Dior magic right in the city of Angels?
This summer, Dior has collaborated with the Beverly Hills Hotel, affectionately known as the Pink Palace, to create Diorivera, a unique pop-up shopping experience inspired by Province, France. Beverly Hills is just one of the many pop-up showrooms across the world, where you can shop Dior’s capsule collection. Other shopping locations include Seoul, Phuket, and Capri. But for the western hemisphere, Beverly Hills is the one and only destination.
Image: via Dior
Designed by Maria Grazia Chiuri, Creative Director for Christian Dior, the Rivera Collection brings new prints and colorways to classic Dior accessories such as their book tote and saddle bag. The collection is free-spirited and elegant, in hues of baby pink, grey, cream, and navy. The pink and grey Toile de Jouy pattern is new to Dior in this capsule collection, in both woven and embroidered. The collection features styles including silky tops, sleeveless ponchos, visors, sandals, and swimsuits, making it the starter pack of all elegant It girl’s summer.
The collection also features recreational accessories in coordinating toile patterns such as yoga mats, lounge chairs, table tennis paddles, and beach towels. A piece that stood out to me was the Mini Dior Rivera Dior Book Tote Phone Bag in Grey and Pink Toile de Jouy. This style, seen in many other colorways in a scaled-down version of their classic tote, is perfect for carrying an essentials crossbody on a summer day.
Image: via WWD
Beyond shopping, the Dior Rivera popup in Beverly Hills is an immersive experience for hotel guests. Dior has taken over the entire Beverly Hills Hotel Poolside with pink toile beach chairs, and an ice cream cart, treating guests hourly. Hotel guests can even book a custom face and body treatment with Dior Beauty in a Dior decorated Cabana.
Image: via Forbes
The popup is decorated with a sandy interior, walls are tan, covered with embossed toile print aswell as embossed Dior bags. Surfboards and other beach accessories in Dior’s signature prints tie in the beach feel of the shopping experience.
Dior Rivera will be open until September 4th, making LA a must for women wishing to shop the full collection for their summer wardrobe.
