Retro, Distressed and Environmentally Friendly, the Rising Popularity of Sneakers
Since the 2020 pandemic, comfort in all areas of life has become a priority. Work spaces moved to the bedroom and fashion saw the rise of pants and oversized clothes. Pushing aside uncomfortable dressy shoes and making space for sneakers.
Sneakers have since become acceptable for almost any occasion including work spaces, even weddings. The pursuit of comfort has given the seal of approval and it shows in the impactful growing sales of sneakers.
Courtesy of Vogue
Sneakers have proven that they are the perfect shoe for any occasion. Even the Royal Family agrees.
Courtesy of Vogue
Still, not all sneakers are appealing to everyone. That is why there are plenty of options to choose from. The various designs, colors, heights, adornments and brands appeal to specific groups of people.
Everyone needs a good pair of white sneakers in their closet, which one to buy is the question.
If you are into anything trendy and Hailey Bieber approved you might want to try the Adidas Samba. For the ones who are environmentally conscious and aware of producción processes, Veja is the way to go but if you are into overpriced “luxury” and looking like everyone else then Golden Goose will do it for you.
For the last couple of years, even decades, the Stan Smiths and the Superstar have been Adidas top silhouettes, no more. The rebirth of the Samba, a sporty trainer, has been consistently showing up on the feet of major fashionistas. A new silhouette that leaves behind the previously chunky trend, the Samba is a more simplistic and light model. The perfect shoe to integrate into any outfit and occasion comes in black or white and an array of various designs as it has collaboration with the likes of Jason Dill and Star Wars. Having its big popularity peak as of recently this trend is likely to stay for a while as every it-girl has given them the seal of approval.
If you find yourself walking down any street in Europe talk a look down and I guarantee that you will see more than one pair of sparkly, worn-out looking, distressed and ripped shoes. A controversial shoe that has quickly gained international popularity.
People have embraced the faux flowers, glittery prints, cow prints, over-sized star appliqués as the maximalist designs are flying off the shelves.
Courtesy of Golden Goose
Golden Goose is based at one of the world's fashion capital, Italy. All shoes are handcrafted there and made from premium Italian leather, a shoe that even though it appears to be completely worn out is made from durable materials.
The scuffed aesthetic of the designs gives Golden Goose a nostalgic feel of retro vibes. But really, what is the fascination with shoes that are imperfect? Why are consumers so willing to buy three figure shoes that appear destroyed?
From satirical fashion to environmental concours, Veja shoes are created under a respectful fair trade that cares about its workers and the environment.
Courtesy of Veja
The now iconic “V” is recognized globally, a symbol representing the latest most popular and wanted shoe. A shoe worn by students, celebrities and even the royal family, designed for any occasion.
The perfect shoe made for people who understand the need to consume more consciously in a market that offers endless sneaker designs.
Something that makes Veja stand out is their no-advertising strategy, all the money normally used for advertising goes into material production and workers fees. The real advertising is the people, Veja shoes have been worn by the highest of the elite, the royals, there is no better advertising than that. Veja is a brand that feels, looks expensive and is durable.
Courtesy of @Baiyun_
In a post-pandemic world, comfortableness is key. Sneakers have become the new heels and they are worn with everything, we are offered infinite choices from retro, to distressed to environmentally conscious. It is up to us to find the perfect pair that suits our lifestyle and now you know i even s possible to make choices that help the Earth.