Say Bye to Your Brows

Everyone is bleaching their eyebrows, yes the same ones we spent years growing, coloring in and fluffing out. Now they are gone, bye. 

Courtesy of Bella Hadid

Fashion Month only intensified the growing trend, one heavily cemented by Julia Fox, Kim Kardashian, Kendall Jenner and most recently by Doja Cat and up-and-comer Amelia Grey. 

The #NoBrow craze quickly has come to replace last year's soap brow trend and welcoming us into an “anti-beauty” dystopian new world. 

If Julia Fox bleaches her brows we know the trend is a hit. It is no coincidence that the high-fashion, avant-garde, edgy and boundary pushing look is welcomed with open arms as makeup artists like Isamaya Ffrench completely embrace it. A bold move that even helped solidify Amelia Grey’s debut in the modeling industry, giving her that extra element of intrigue fashion loves so much. 

Shaving seems to be another big hit, again, Amelia Grey, Madonna and Doja Cat have recently taken to social media their new does and shaving process. 

Gray, who is becoming the next nepo-baby “it” model, went viral as she was preparing for her Interview Magazine shoot and recorded getting her already barely-there bleached brows getting completely shaved off. I don’t know if I am quite ready to head to the nearest drugstore and buy shaving cream, although I got to say I absolutely love the way they look! 

Courtesy of @bellahadid

So how did we go from micro blading, to laminating, to gel-brows to no brows at all? Well, before all this believe it or not there were bleached brows, and if there is something you need to understand is that everything in fashion is cyclical so the return of the #NoBrows was imminent. 

In the 90’s, supermodels like Linda Evangelista bleached them out and even Kevyn Aucoin dedicated a section on how to bleach them in his iconic beauty-bible book Making Faces from 1997. 

Courtesy of British Vogue

It's true that bleached brows came into popularity during the 90’s but they had been done way before. If today is all about a contoured face, during the 16th century women desired a high forehead with a resident hairline accompanied by no brows. 

Weirdly so, a trend that looks good on everyone as it does not intend to highlight a specific face feature in a certain way. It simply looks good because the trend itself is unique and meant to look different and magnetic.