Spotlight: Loïc Prigent, The Man Behind the Camera
He imbues fashion with humor. A filmmaker, videographer, journalist, author, and YouTuber, Loïc Prigent is behind the scenes and in the moment at every major fashion event.
Photo: Getty Images via Vogue
He works behind the scenes and behind the camera, gaining coveted access to privy details and moments, which he shares humorously with the world. He films fashion fittings, shows, conducts interviews. This gives his content a special je ne sais quoi; it is as though through his lens, we are allowed access into the world of fashion that we could not otherwise have. That, combined with his humorous narration and rapidly paced, exciting videos, is quite the recipe for success.
Photo: Loic Prigent via YouTube
It is also clear that while he makes light of the fashion world, he is an expert at his craft who has a deep respect for fashion. He describes a recent video on his YouTube, which is more like a documentary film, titled “How to Walk Like a Supermodel” as a ‘love letter to models and their craft.’
A man of many talents, he is also a journalist in publications like Vogue and Vanity Fair. He even has a book called “I Love to Hate Fashion” which is made up of ‘real quotes and whispers’ Loïc has overheard backstage at runways and fashion events.
Needless to say, Loïc Prigent is a talented and savvy artist with a hand in many projects. He has his finger on the pulse of the fashion world, and knows just how to make his content relevant, desired, and interesting.
Photo: Robert Nether