Fashion’s Revolving Door: Why Luxury Fashion Brands Love Exchanging Creative Directors
Fashion, Fashion Brands Asha Johnson Fashion, Fashion Brands Asha Johnson

Fashion’s Revolving Door: Why Luxury Fashion Brands Love Exchanging Creative Directors

Brands from Gucci to Celine have changed creative directors this year alone and many were from their competitors. Exchanging creative directors has become a defining strategy for luxury brands to boost their marketing, relevance, and sales appeal. However, with this becoming a common thing, are there benefits to this and what are the potential downsides? 

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Why Do We Love Luxury Brands So Much? 
Marketing Asha Johnson Marketing Asha Johnson

Why Do We Love Luxury Brands So Much? 

Luxury fashion brands have cemented themselves in the world as a symbol of status and wealth.With this knowledge, successful and namesake luxury brands are able to use marketing and their brand popularity together to their advantage.

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