Brat Summer: What Even is That?
On June 7, Charli XCX released her album “brat,” and the so-called “brat summer” commenced. Since then, the term “brat summer” has taken on a life of its own, exploding more than anyone could have predicted.
Male Athletes are Fashion Game Changers On and Off the Field
There is a new wave of menswear that has ambassadors in one of the biggest industries in the world: sports. Male athletes have always been looked up to by fans, but now they are seen as fashion icons in their own right.
Creative Agencies in the Fashion Industry
Fashion creative agencies in particular play a vital role within the industry and its functions.
A Look Into Prada Caffè at Harrods
The Caffe serves a modern take of classic Italian cuisine, including breakfast, lunch, dinner, small bites, and signature cocktails.
The Latest Marketing Tactic by Jacquemus Took Over the Roads of Paris
Luxury brand Jacquemus has been taking the internet by storm with their latest marketing tactic.
The Genius Aspects of Brand Marketing at Coachella
Many brands use the music festival Coachella to market themselves to festival goers. These are the many marketing tactics that brands use at the infamous festival.
The New Adidas Ad Highlights the Importance of Women’s Safety
The sportswear brand Adidas just launched their new “Ridiculous Run” video ad campaign that gives awareness to the struggles women have to face when running, especially at night.
Daniel Gebhart de Koekkoek, Curator of the Bizarre
Usually, you don’t want imagery in your marketing campaign to be grotesque. Daniel Gebhart de Koekkoek, a photographer and director based in Vienna and Berlin, dares to contradict this.
Gimmicks, Viral Moments, and the New Era of Fashion
As algorithms on apps increasingly narrate what we see and how long we see it for, industries are adapting and trying to fit in. The fashion industry is no exception, and brands are turning more and more to creative gimmicks in order to be relevant.