The Fashion Industry Needs to do More for Adaptive Fashion
Adaptive Fashion is the universal term for fashion that is designed specifically for people with disabilities. However, it is a small sector of the fashion industry and the industry continues to exclude disabled consumers.
British Vogue Editor Edward Enninful Declines Ads from Brands for Lacking Diversity
Recently, Edward Enninful revealed on BBC Radio 4’s Today program that he often has to turn down advertising from fashion brands in his magazine due to them not having enough diversity.
The Problem with Performative Diversity in Brand Marketing
It is clear that representation matters when it comes to consumer spending and positive brand perception and brands are becoming increasingly aware of this. This awareness has created an influx of brands using performative diversity to market products and gain consumer attention or profit without actually caring about the issues of minorities.