Luxury Brands Want to Raise the Bar, Along with Your Bills
In recent years, many brands like Hermès and Chanel have increased their bag prices. However, these increased prices ultimately affect their customers. Consumers are left wondering where these price increases came from and why they are happening. This article addresses the main drivers of luxury fashion's increased prices and what they mean.
Fashion’s Revolving Door: Why Luxury Fashion Brands Love Exchanging Creative Directors
Brands from Gucci to Celine have changed creative directors this year alone and many were from their competitors. Exchanging creative directors has become a defining strategy for luxury brands to boost their marketing, relevance, and sales appeal. However, with this becoming a common thing, are there benefits to this and what are the potential downsides?
Why are Luxury Brands Banking on Interior Design?
Within recent year, luxury fashion brands have been entering the interior design market.
Why Do We Love Luxury Brands So Much?
Luxury fashion brands have cemented themselves in the world as a symbol of status and wealth.With this knowledge, successful and namesake luxury brands are able to use marketing and their brand popularity together to their advantage.