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What does a digital marketing agency company do?

Digital marketing agencies are organizations which offer their customers special services within the realm of creativity and online presence. Marketing services for other businesses, groups or individuals on managing certain segments of their business including email marketing, internet marketing, search engine optimization, web development, web design and the most sought out; social media management. Digital marketing agencies are located in every city but no one does it like the city where fashion, arts and culture live in; Los Angeles.

Photo: Karol G for Schön! by Allegra Messina x BL8k

Los Angeles, the city of angels, also referred to as the “promised land”, made up of a variety of communities and cultures is also known for its cursed and blessed façade of dreams and hopes. A city that is synonymous with success, luxury, beauty, innovation and as a creative digital center. Where business growth comes in all shapes and forms, with a growing digital market. In which content marketing and content creation lead the way.

The last few years there has been an immense shift in the way marketing agencies in Los Angeles and everywhere else conduct their advertising strategic planning. Different factors have been introduced such as social media advertising, creative services and the most controversial being influencer marketing. With brands relying on the expertise, experience and know-how on sales and visual communication marketing agencies provide. So what exactly do these services are? More importantly, which digital agency in Los Angeles has the best digital strategy?

What do digital marketing agency companies do?

Agent companies are organizations which offer their customers special services. Marketing agencies work for other businesses, groups or individuals on managing certain segments of their business, specifically ones related to digital marketing.

A complex service, as a marketing agency not only specialize in creating digital marketing content that is appealing, it needs to be very well researched as there is a very thin line that if crossed sparks controversies. Just look at last year’s scandal surrounding fashion giant Balenciaga. A huge mistake that even the best digital marketing agencies can make.

The best digital marketing agencies in Los Angeles specialize in digital solutions, growth marketing and social media management.

The main goal market agencies have is to drive traffic into someone’s business. Through brand strategy techniques including inbound marketing where channels such as ads, blogs and email marketing are used. These agencies should also identify market opportunities as in our modern world this is crucial with trends changing every hour. Another important aspect in digital marketing strategies is to provide marketing solutions like paid media and digital PR with the endgame in mind to deliver unique digital experiences.

Just scroll through TikTok and you can’t escape Tarte cosmetics latest digital campaign, which good or bad landed on everyone’s feed.

What are the 3 types of digital marketing?

A digital marketer, working in a marketing digital agency, is solely focused on digital channels used by its target consumers. These include creating campaigns and launching campaigns to engage clients via social media, paid-per-click content, advertisement videos and websites.

Digital Marketing comes in different forms. Crucial elements that comprise it are search engine optimization, SEO, intended to improve search engine rankings by increasing search traffic to websites. Another type is social media marketing which in vague terms refers to everything a business does to create a digital presence, part of a brand’s storytelling. Then there is content- marketing, the strategy that increases brand awareness focused on building sustainable and trusting relationships with the desired customer.

Some agencies in Los Angeles create strong bonds with their online community by becoming spaces where pertinent information is shared, a space where like-minded and fashion curious minds meet.

Applying SEO as a method to gain and increase online presence is an excellent solution to drive visitors organically to their sites. This way their work is seen, followed and hopefully liked. Words are powerful but the power key-search word hold is even greater, great digital marketing agencies get this right.

Written and visual content done right make up the ingredients needed for social media marketing success. This also includes email marketing campaigns who do nothing but slowly introduce new and old customers into your work.

All part of a full service marketing strategy where the bottom line is that great content should be at the core of all strategies in order to add value to your brands unique message. There is a strategist and marketing agency out there for every small businesses, big company or new ones. With digital strategies covering ecommerce businesses, consumer engagement, app development, responsive websites, email marketing and content marketing who do one turns to?

Influencer Marketing

All these last 3 examples, paid-per-click content, SEO use and social media content can be exemplified in one type of digital marketing; the infamous influencers!

An influencer is everyone who pushes a product, idea, movement or digital content through social media platforms. Meaning if you create content using a product or speaking on a specific topic you are an influencer, yes, there are different levels of engagement and reach but essentially that’s the truth. Going back to the Tarte cosmetics example, influencer marketing is essentially what ultimately in this modern days drives clientele traffic.

Photo: Sunny Vodka x Timeline Management

So what happened with Tarte is that the brand essentially did an influencer trip, something very common among every company with a social media presence, where influencers sell not only the products but a unique aspirational experience. Where they offer special promo codes and links to buy what they are using on the trip. Only this time it was a massive fail. But essentially we can use this as an example where we see digital content, SEO in the form of external blogs and news media coverage and paid-per-click advertisement.

Influencer Marketing Agencies in Los Angeles

Behind one of Los Angeles most notorious premiere talent managements and internet marketing agencies is mastermind Alexis Fisher. Talent manager who bridged social media marketing with Hollywood.

Breaking social media talents and influencers into their own paths be it music, fashion, arts, performance. Founder of Timeline Management, with a 360 approach to their full service marketing, who to this date is leading talent management as she focuses her digital strategy on turning digital content creators and personalities into meaningful career makers. Working with a full female staff managing an all female roster.

Photo: Victoria Villaroel and Sofia Villaroel for M Jewelers x Timeline Management

Talk about women being the face of change and business!

Modern Digital Marketing Agencies in Los Angeles

During the years, advertising was pretty easy for the six biggest brands in the world : WPP, Omnicom Publicis, Dentsu Inter Public and Havas. Now, literally anyone can be a digital marketer, as long as you have a social media presence you are either creating or engaging in content.

Now, when it comes down to digital marketing services that actually deliver unique digital experiences and content worth looking at there are some that stand out, located in, drum roll please, Los Angeles! (Remember we live in a globally connected world so anyone can access any of this full service marketing agency.)

Los Angeles, the place where actors and all things Hollywood took refuge in has now become the Mecca for fashion, specifically digital content. Home to influencers, photographers, digital creators and artists all who share one thing in common; a passion for visual communication.

Another important part of digital marketing agencies, or better said another branch, is production. This content is done on a larger scale and can be shown through different mediums. Every company belonging to fashion, beauty or luxury markets can benefit from different types of digital advertisements in the form of stills, motion commercials and editorials.

Today, however, there is an array of digital marketing agencies in Los Angeles who are changing the game, let’s take a look at creative agency BL8K and LOLA.

Experts at digital marketing services

Both agencies based in Los Angeles, with a global presence in New York and London.

Photo: Drew Jarret for Vogue Australia x LOLA

BL8K, positions itself as a creative and digital agency standing out for their strategic campaigns. Marketing strategy execution that works parallel with influencer marketing and seeding making it one of the best agencies in Los Angeles.

At BL8K creativity reigns above all which is met with a carefully curated social media presence, as a part of their creative development BL8K specializes in full service marketing for leading brands in a diverse array of the fashion industry. A digital marketing agency specialized in creating visible growth marketing. BL8K does not only deliver that but shines a light on up-and-coming brands and talents.

You can keep up with BL8K’s latest creative projects and all things fashion as their email marketing strategy keeps their community afoot with all the latest conversations.

LOLA, also based in Los Angeles and female owned as well, a production company specialized in the fashion, lifestyles, beauty and luxury industries. Developing digital marketing strategies spanning in commercials and editorial content. Working with premium brands with their “one size does not fit all” digital marketing solutions.

Which service is best for digital marketing?

Each company has different online advertising and digital marketing needs, fashion is an industry that covers a wide range of industries so trusting a digital marketing agency whose digital marketer understands who your company is and what it’s message is all about.

That is what BL8K does best, introducing up and coming new businesses and talents into an industry through visually attractive content and excepcional positioning. Offering great ways to advertise services and products, including press releases, styling, campaigns, magazine covers, interviews and digital content creation.

Take a look around, everything you see is most likely the result of a marketing campaign. If you don’t see either billboards or newspapers on your daily routines I guarantee you look at your phone or computer, a.k.a digital marketing mediums.

From digital campaigns, to website covers we all are spectators of digital marketing. You might have even seen some LOLa produced content like Athleta’s campaign or SKIMS.

Every social media post, video and advertisement posted online by a company/brand is part of a larger digital marketing strategy.

Is hiring a digital marketing agency worth it?

It is important that you employ a qualified digital marketing firm for your online business. Digital marketing firms can help businesses advertise online to increase their customer base and increase their reputation.

Digital advertising can make a big difference today. In 2022 this sector experienced enormous growth. This field could have changed, but this will remain. Over time a company adapts to changing market dynamics in order to increase its customer base.

Photo: Joshua Kissi for Pop Sugar x BL8K

Agencies, such as BL8K or LOLA, offer digital solutions for fashion, beauty and lifestyle businesses. With one purpose in mind; connect to an audience through insightful and relevant digital content creation.

Through the use of Search Engine Optimization (SEO), a technique used to ensure content and web pages are visible to the specific audience targeted. A tool used at BL8K not only to generate communication with their target’s demographics search query but to generate community.

Insight from experts as they guide your digital presence from concept to completion offering tools such as post production services, art buying, casting and everything else in between with a keen attention to detail, LOLA’s mantra.

Connecting through an organic way with people who are passionate and like to keep up with the latest fashion, culture and arts happenings. BL8K sets out to help new designs and talents guided by the expertise of their team same passion shared at LOLA.

So yes, it is worth it as a brand who has no visibility and access to the best opportunities is missing out on the opportunity to grow to its fullest potential.

How are digital marketing services applied

Every Los Angeles digital marketing agency starts their creative process with a meeting. An encounter that adds that much more value to agencies such as BL8K and LOLA, making them some of the best digital marketing agencies. Where client and agency meet and discuss needs that need to be met and furthermore analyze them to understand what individual creative path the agency should take.

Digital marketing in fashion, like previously mentioned, comes in the form of email marketing, social media marketing, web development, commercials, online advertising and it’s imperative to understand that a huge percentage of marketing this days is done through digital changes as off-line mediums usage decreases.

All these services accumulate to a huge data analysis as all of its impact, engagement, traffic, likes, follows and comments can be tracked, measured and collected through just one click. Here is where another important element that compromises digital marketing services take place; inbound marketing. Digital platforms allow for final products such as videos, photos, reels or written words to scramble all over the internet until the “right” person finds it.

So, digital marketing services are applied through great communication, a shared visual language and strategic campaigns that in return deliver slow paced results, which is good!

As a side note, consider that if a digital marketing agency promises fast results you should probably turn around. Remember, it’s not fast results you are looking for but engaging responses that turn into long term relationships.

Case Study: Katie Welch

Digital marketing agencies in Los Angeles, like previously mentioned, come in different forms and Katie Welch is leading the way. An innovative thought leader with a global portfolio filled with respected brands moved to Los Angeles and is changing the beauty industry alongside Selena Gomez.

Celebrity makeup brands usually don’t get a warm embrace but Welch broke this curse (previously done by Fenty Beauty) as Rare Beauty’s chief marketing officer. Leading an impressive digital presence where inclusivity and a social mission are the core values pushing this brand to new measures.

When looking at Rare Beauty’s social media marketing and presence their non-traditional approach stands out. While still depending on influencer marketing and social media marketing strategies their approach is key. Inclusivity not only shown in products but in marketing, allowing every unique client to feel represented and seen. Turning the tables and allowing customers to feel good while not comparing to an idealized unachievable image.

A strategy that understands how a product is received by their specific target group, which in this case is quite broad. It also accomplished social media marketing excellence as its influencer marketing has come across as organic, interactive and in consequence viral.

The power of a digital agency specializing in digital content can turn products into overnight iconic must-haves, something that can happen unintentionally as no one really has control over how social content will be used by users.

In the case of Rare Beauty it came in the form of a blush. Finding success in their collaboration with content creators across TikTok, targeting audiences both interested in beauty tutorials and watching Selena. After all Selena has one of the biggest following in social media.

Digital marketing solutions brought by female lead companies who are shaping the way digital content is created and produced. Through creative insights, talent and visionary mindsets Los Angeles digital marketing agencies are revolutionizing how we consume and observe marketing’s new digital proposals.

What A Modern Digital Marketing Agency in Los Angeles Looks Like, With Women at the Forefront

What does a digital marketing agency company do?

What do digital marketing agency companies do?