Fashion’s Revolving Door: Why Luxury Fashion Brands Love Exchanging Creative Directors
Brands from Gucci to Celine have changed creative directors this year alone and many were from their competitors. Exchanging creative directors has become a defining strategy for luxury brands to boost their marketing, relevance, and sales appeal. However, with this becoming a common thing, are there benefits to this and what are the potential downsides?
How CEO Francesca Bellettini turned Saint Laurent into a Powerhouse Brand
Francesca Bellettini has been the brand’s CEO since 2013, forming it into the brand it is today in collaboration with Anthony Vaccarello.
Tone Shift: Trends from the Fall SS23 Menswear Collections
YSL Brings Back Classic Men’s Style for Men’s Fashion Week in Paris
Today was the first day of Men's Fashion Week in Paris where Saint Laurent returned with their Fall 2023 fashion show at the Bourse de Commerce - Pinault Collection after a nearly six year absence.