Why Do We Love Luxury Brands So Much? 
Marketing Asha Johnson Marketing Asha Johnson

Why Do We Love Luxury Brands So Much? 

Luxury fashion brands have cemented themselves in the world as a symbol of status and wealth.With this knowledge, successful and namesake luxury brands are able to use marketing and their brand popularity together to their advantage.

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The New, Old Ferragamo
Milan Fashion Week Guest User Milan Fashion Week Guest User

The New, Old Ferragamo

Maximilian Davis has mastered the art of restraint. In a world of rapid trend cycles and consumers with short attention spans, the fashion world has been turning more frequently to gimmicks; attention grabbing moments that are increasingly dramatic and bizarre. Davis refuses to partake, instead using his sophomore collection at Ferragamo to expand on the brand’s new vision under his direction.

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Carhartt, Streetwear, and the Never Ending Search for Authenticity
Fashion Guest User Fashion Guest User

Carhartt, Streetwear, and the Never Ending Search for Authenticity

Workwear as streetwear is back in a big way, and has been for a few years. Carhartt went from a brand supplying uniforms to railway workers to a streetwear staple with designer collaborations. To what extent is this trend appropriative, and to what extent is it a symbol of the ubiquitous nature of durable, affordable clothing?

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